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Key word search on mac mac#
In Microsoft Office 2021 Mac version, you will find the dark mode - perfect for many working hours. Boost for your creativity Whether you are a regular user of Microsoft Office or begin the adventure with this suite, the new functions will surely surprise you. And its intuitive operation is a guarantee of the comfort of use. The improved functions will take your performance to an even higher level of productivity. The irreplaceable tools of the Office Suite will prove themselves everywhere: at home, work, or school. Status: Indicate whether you want the keyword to be ACTIVE or PAUSED.īid: Enter your maximum cost-per-tap (max CPT) bid amount.Ĭampaign ID: This can be found from the top right of the Campaigns dashboard, above the Edit Campaign Settings link.Īd Group ID: This can be found in the top right of the Ad Groups dashboard, above the Edit Ad Group Settings link.Microsoft Office Home and Business 2021 Mac version is the latest suite of office applications from Microsoft, with which you can complete each task more efficiently and faster than ever before. Match Type: Specify either BROAD or EXACT match.
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Keyword: Enter the keyword you want to add or edit. Use the “Edit columns” link to move this into the “Columns to show” side if it’s not visible. If you’re updating a keyword, include the Keyword ID, which can be found in the Ad Group Keywords dashboard, in the Keyword ID column. Keyword ID: If you’re adding a new keyword, keep this blank. Once you’ve downloaded and opened the spreadsheet, fill in each column with the following information:Īction: If you’re adding a new keyword, enter “CREATE” here, or enter “UPDATE” if you’re updating an existing keyword. Note that for languages that include non-ASCII characters, you must save your CSV file with UTF-8 encoding to prevent character corruption. You can bulk upload up to 5000 rows in the spreadsheet (below) at a time. You can bulk upload keywords in the Keywords tab by choosing Upload Keywords from the Actions menu.Įach ad group can contain up to 5000 keywords. Once you set your keyword’s match type, you can’t change it. If you want to add a different broad match keyword or want to switch to exact match.That way, you maintain impressions for that specific word, but not its synonyms and relative variants. You can pause it in broad match, and instead add it as an exact match keyword. If a broad match keyword has a CPA above your expectations.When a keyword has a low conversion rate.Įspecially if it has a CPA higher than your CPA goal.You can pause keywords in your campaigns anytime. Click Save to add the new keywords that you’ve chosen to your ad group. You can also add your own keywords in the box, and edit the match type for each keyword. Simply highlight and click the recommended keyword. When a particular keyword is performing well, you can use the keyword suggestion tool to see recommendations for more keywords like it. They’ll also apply to all the same countries and regions associated with your campaign. Note that when you add new keywords to campaigns, they’ll default to the broad match type and your default max CPT bid. Use the exact match type for these keywords.
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Generic keywords can also help you reach a wider audience of customers interested in your app or its genre.Ĭompetitor keywords help your ad show for queries that are more narrowly focused on your type of app.īrand keywords help your ad appear for searches directly related to your app and brand. Consider putting discovery, generic, competitor, and brand keywords in separateĭiscovery keywords can help you reach a wider audience and mine for popular search terms. Specific search terms can help you improve the rate of ad taps to conversions, but if keywords are too specific you may not reach as many customers as you’d like.ģ. When you choose specific keywords, your ad may show for search queries that are more narrowly related to your app. Using general keywords will help you reach a wider audience, but might also cause you to go through your budget faster, because they can be more competitive and require higher bid amounts. Otherwise, your ad is unlikely to make it into the auction for those searches. General keywords should still be relevant to what your app offers. Terms like color editor, picture editor, and photo editor might also be successful at driving downloads. You’ll want to start with the basics, such as your app’s name. What words explain the need your app meets or service it provides?įor example, your app is a new camera app with some unique filters that aren’t available anywhere else. Consider the search terms someone may use to find your type of app.